My favorite bean.

Large purchases typically don’t do us in.  They don’t induce the downward spiral of financial hardship.

It is the accumulated dispensation on minutia.  The day-to-day “drops in the bucket” that define who we are as consumers.

Are you spending $3.00 per day on coffee?

That $3.00 is an illusion, cloaking a larger cost.

That $3.00 defines your priorities as a consumer and erodes them.

Your daily gestures may seem trifling, but they hold much weight and characterize your financial self.